Brand- Design Consulting MIP Cooperation
Brand- Design Consulting
Development of a brand design for the company MIP Cooperation. Based on a comprehensive survey of potential target groups, strengths and weaknesses of the product have been identified.
The positioning was benchmarked and sharpened. The target group/persona was revised on the basis of the findings, multipliers were identified,
Cooperation and distribution partners were developed and the brand design was sharpened. Both in terms of the product and the visual presentation in the environment. The first
approaches for a successful brand communication were presented and the necessary recommended the necessary fields of action.
