Campus Learning Fashion Sustainability Future Design Cooperations
How regional sustainable fashion brands create added value together.
We are experiencing a phase of profound transformation, particularly in the fashion market. The transition to comprehensive digitalisation, the examination of topics such as the circular economy and crisis management are shaping this change. Many brands and manufacturers need to develop new concepts in order to adapt their business models to the current changes. In this context, we would like to ask in our event how small, regional fashion brands can create a new relevance for their customers in order to ultimately build a long-term, emotional bond. New services and added value in terms of customer orientation, such as repair services, sustainably produced fashion or visionary concept stores, can play a role here.
A cooperative minimum is crucial in order to bring about change. Let's discuss together how we can utilise Frankfurt's creative potential to develop and implement future-proof and sustainable ideas.
Discussing with you will be: Christine Fehrenbach/ Holistic Sustain, Olivia Dahlem/Quartier Frau and Elisabeth Budde/ Transparent Design Management
Quartier Frau was the perfect location for the event. Various designers co-operate in the showroom there. Christine Fehrenbach hosted the evening and discussed the topic with host Olivia Dahlem, Elisabeth Budde and the numerous participants who attended despite the strike. There is a need for platforms and meeting places where fashion designers can be empowered and exchange ideas. Where can certain materials be sourced? How can large purchase quantities be fulfilled together, why are mono-materials important for sustainability?
All these questions were discussed in a lively exchange over snacks and drinks. At the end, Christine Fehrenbach summarised the topic of sustainability: "We have to do something, why don't we get active and develop something beautiful!
